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Inoar Professional's Thermoliss Professional Anti-Frizz Treatment

Inoar Professional's Thermoliss Professional Anti-Frizz Treatment features two steps. The treatment is botanical and vegan with organic acids, formaldehyde-free and paraben free, and provides volume reduction in hair for up to 12 weeks.

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How to Create Long-Lasting Updos and Wedding Styles

Up, up and away! For beautiful updos that last through the night, it’s all about prep, pinning and polish. Here's how, according to Inoar Professional brand ambassador Bruno Lemes.

BotoHAIR by Inoar Professional

Inoar Professional's BotoHAIR smooths and acts like a filler, protecting the hair’s cortex.This formula contains proteins and various glossing agents that provide shine with a silky feel.

Young Hollywood Hair Trends

Playful. Fearless. Bold. When it comes to the beauty trends this awards season so far, the next generation of starlets hates to play it safe.

Inoar Releases Kalice Collection

The Inoar Kalice collection of three multi-purpose products is formulated with vitamin E and seven essential oils—argan, myrrh, macadamia, ojon, sweet almond, jasmine and rosemary vegetable.

Inoar Repackages Two Smoothing Systems

Inoar is repackaging two of its professional hair smoothing systems while keeping the Brazilian inspired formulas the same.

Inaor Releases Divine Curls Collection

The new Inoar Divine Curls Collection washes, styles and protects curls with the benefits of antioxidants, golden flaxseed and pequi oil for a frizz-free bounce.

Inoar Introduces Absolut Speed Blonde Collection

Moisturize and tone natural, bleached, brassy, and gray hair with Inoar’s Absolut Speed Blonde Collection.

INOAR Professional's G-Hair Keratin Smoothing Treatment

INOAR Professional's G-Hair Keratin Smoothing System is designed to smooth even the frizziest of hair for up to five months. The formula infuses keratin deep into the hair’s cuticle, promoting intense hydration and shine. The more ...

Boto Hair by Inoar Professional

Inoar Professional's Boto Hair features hair filters that form a protective layer around the hair’s cortex. This formula is comprised of proteins and various glossing agents that provide luminous shine with a luxuriously silky feel. ...