Formaldehyde-Free Keratin Treatments: A Breakthrough System by Pure Brazilian

Today’s clients want to know that their hair products are safe as well as effective. Salon pros are excited about CLEAR Solution from Pure Brazilian, an all-new formaldehyde-free smoothing system that delivers the gorgeous results you expect using none of the harsh chemicals often associated with keratin treatments. Learn about this breakthrough system and find out how you can boost your creds with a Pure Brazilian certification.

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Get to Know Pure Brazilian Hair Care Smoothing Product Line

Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.

Beyond Bonding with L'ANZA

The two new vegan products by L'Anza are formulated to rebuild hair’s broken bonds and restore strength, resiliency, and shine.

Keratin Complex Launches Healthy Hair Trio Kit

The new Healthy Hair Trio kit includes Keratin Complex Keratin Care Smoothing Shampoo, Keratin Complex Keratin Care Smoothing Conditioner, and Keratin Complex Keratin Obsessed Multi-Benefit Spray.

ECRU Smoothing Blow-Dry Spray for All Day Style

A new multitasking spray that reduces blow dry time and tames unruly texture.

Keratin Complex Announces New VP of Sales

Stephanie Sandoval will oversee all aspects of Keratin Complex’s international and chain sales and education division.

Protect Hair With Agadir Argan Oil Spray Treatment

The spray is designed to hydrate, smooth and protect hair against environmental and heat damage.

Reduce Frizz and Curl with Keratin Complex Natural Keratin Smoothing Treatment

The product is designed to replace the keratin that's lost when hair is exposed to the sun and environment and styling and chemical services.

Lasio Professional Hair Care to Share Keratin Treatments and Styling Options at Premiere Philadelphia

Lasio's products are water-based, spray-on professional in-salon keratin treatments and home-use products that aim to repair hair, eliminate frizz, protect color, provide body and volume and reduce styling time while extending styling solutions.

Keratin Complex Names Zoe Hyams New VP of Marketing and PR

Hyams was previously executive director of marketing within the organization and has been with Keratin Complex for over 6 years.

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