SpaRitual Introduces Limited Edition Passionfruit Agave Vegan Nourishing Oil for Body + Hair

New from SpaRitual, Passionfruit Agave Nourishing Oil for Body + Hair: is a nourishing oil that softens skin and hydrates hair.

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NAILS: How to Determine Skintone and Choose the Best Fall Colors for Your Clients

Fall is a time of transition reflected in both fashion and beauty. Speaking with confidence to clients by sharing trends, analyzing skintone to pick the best shade and offering complementary nail shapes will make your nail business soar.

Ask the Experts: Spring/Summer 2016 Nail Trends, Tips and Tricks

Spring is in the air and clients are getting ready to slip back into sandals. Get ready for bright polishes, seasonal motifs, wedding season and more. Nailcare experts offer tips, tricks and trends for sunny days ahead. Why is advanced ...

Nail Tips, Tricks and Trends for the Cold-Weather Months

Just because customers are hibernating from the beach and slipping their feet back into close-toed shoes for autumn and winter doesn’t mean they won’t be making trips to the salon. In fact, these seasons call for new colors and ...

SpaRitual's Shel Pink on the Relaunch of

Shel Pink, the founder of SpaRitual nail, skin and bodycare, has re-launched the Slow Beauty Blog,,  to feature a monthly Slow Beauty story. This month’s story features Ayurveda specialist Andrea ...

SpaRitual Introduces Harmonizing Italian Mandarin

For summer 2015 and available May 1,  SpaRitual introduces their Italian Mandarin collection of Body Butter, Sugar Scrub and Bath Salts. For just one season only, SpaRitual will offer a complimentary travel-sized Harmonizing Body Butter ...

SpaRitual Gives Back with Step Up

SpaRitual announced the release of Step Up nail lacquer in honor of its partnership with Step Up, a nationally-recognized nonprofit dedicated to helping high school girls from under-resourced communities fulfill their potential to become ...

Julie Merchant's Nail Creations

Julie Merchant uses SpaRitual and OPI colors to create dramatic nails that make a statement.

FACE OF THE BRAND: Meet Shel Pink, SpaRitual Founder

Shel Pink, SpaRitual Founder, launched her line of spa treatment products working with a "Slow Beauty for a Fast World" premise of mindfulness and greater awareness.

Marinello Manicure Education Includes Organic Treatments

Marinello Schools of Beauty has launched a new organic element to its Manicuring Program, teaching students how to work with SpaRitual and OPI products and to create custom-blended organic spa manicure and pedicure treatments.

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