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Sue Pemberton Shares Her Secret for Remembering Color Formulas!

Get the MIA app that color connoisseur Sue Pemberton used in her Facebook Live for free today!

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Joico Formula: Confetti by Sue Pemberton

A sweet, edgy look by Sue Pemberton bursts with Joico candy-colored vibrancy.

Joico: The Science Behind Beauty

Who We AreWith the mantra, “All for the love of beauty,” Joico has been pioneering revolutionary hair science and artfully blending it with innovation in haircare since 1975. All Joico haircare, styling, color and texture products ...

Spreading the Joi of Healthy Hair: Joico Global Conference

THE EVENT: The Joico Global Conference, held June 2, 2015 at the Sheraton Hotel in Universal City, CA. It brought together Joico sales, marketing and education teams from around the world to learn about new Joico initiatives and to meet new ...

3 Gemstone-Inspired Shades Added to Joico Vero K-PAK Color

Joico Vero K-PAK Color Intensity is releasing three new additions to their widely popular color collection of long-lasting semi-permanent shades. The now fifteen-shade strong line-up comprises: Indigo, Pink, Red, Peacock Green, Cobalt Blue, ...

Intercoiffure Launches New Color Award

At its Atelier 2014 the Intercoiffure will launch the Icons of Color award, recognizing six leading colorists this year.

Pop Art by Joico's Damien Carney and Sue Pemberton

Pop art collection by Joico's Damien Carney and Sue Pemberton featured in July 2014 Modern Salon.

How To Stop Color Bleed

Sue Pemberton is the queen of dimensional color. But how does she get the bright, intense hair color out of foils and avoid colors from bleeding? We find out!

HOW-TO: High-lift Platinum Blonde by Sue Pemberton

“This was a look created for Joico’s new brand imagery to go with its new tagline “Joico—Turn Heads.” We wanted a high-lift blonde that showcased a beautiful, lustrous shine,” says Sue Pemberton, Joico Vero K-PAK Color International Artistic Director.

COLOR TIPS: Sue Pemberton of Joico Offers Tips and Advice

Joico's Sue Pemberton answers important color questions and offers color tips.