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March 25, 2019 | 11:00 AM PT/2:00 PM ET | Duration: 1 Hr

Filtered vs. Reality: How to Manage Client Expectations

With all of the hair inspo options available at clients’ fingertips—Google image search, Instagram, Pinterest, Tumblr—very rarely does a client arrive for their appointment without a photo reference. But clients aren’t typically aware of what happens behind the scenes on these image-heavy platforms—with how often images are screenshot, filtered and edited and reposted, many times the inspiration photos clients bring in aren’t even reflective of what the hair looks like in real life.

During this on-demand webinar, Orange County colorist/extensionist (and MODERN SALON 100) Kristin Grip, walks us through the realities of photo editing and filters, and how she’s using her platform to educate her followers and manage her clients’ expectations.

You will learn:

  • The impact of filters on the hair industry
  • The difference between editing and filtering
  • The best photo editing apps
  • How to edit images without adjusting the hair color

Click here to view now.