MENU
SEARCHBefore you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.
Macho Makeup Part 2: the photoshoot
Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not. The reason you are creating images also dectates the critical organizational phase when you assemble people and materials you need on the set.
Macho Makeup’s goal was to showcase the everyday man wearing makeup---no highly stylized hair and no classic posing and show men nobody imagines with makeup. I started asking around, does anyone know a cool first responder? How about a firefighter? Once I had a name, I would ask them about their lifestyle—what are they into? Why? We had no wardrobe budget, and communicating with the models gave me a quick peek into their closets and told me how to best show them to the camera. Here’s how it went down:
Jason Ashkenazi, www.jasonashkenazi.com, team hairdresser, sent me a photo of his client, Ricardo Esquivel, a certified Reiki master educator/practitioner and life-long student of Ayurvedic health practices. He looked great, but who was he? I needed to chat with him. Why? Since the men were not professional models, the camera would capture more than looks and naturally magnify their kindness, nerves, fear, and, of course, confidence.
Catie Fisher, www.sirenskincare.co permanent makeup diva, sent me photos of Macenzy Duggy and Mason Zuniga. After speaking with each, I was convinced Macenzy was a Viking in a past life. He is married, and has an incredible kid that’s a miniature version of him. He is a manufacturing programmer who owns a fitness company called Laws of Motion. Mason is an amiable 27-year-old University of Arizona graduate with a bachelor’s in Nutritional Sciences Dietetics, an aspiring actor into video games.
When the day arrived, the team set out to create an Ayurvedic healer, a space-age gamer, and a Viking. The models rotated between hair/makeup and Kevin Robinson’s www.blackdressphotography.com/ camera and onto a live monitor for us to review. The click of the camera was like music to our ears. Time floated by quickly searching for that one photo, the one that best told our story, the one that’s a killer look.
When it was over, I remembered I forgot my Stoly in the freezer. A toast was appropriate because, without fail, every photoshoot enhances the bond of friendship. We made it to the finish line and liked what happened--and even liked each other. We hugged goodbye like long-lost friends. Driving home I thought what Margaret Mead’s once said is so true, “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
Renowned international session stylist, Richard Phillipart chooses sustainable styling brand to create 48 unique looks celebrating natural texture and individuality.
milk_shake everlasting bonds, the new professional bond repair system, is formulated to rebuild the hair’s structure while delivering softness, shine and effortless manageability.
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.
Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.
Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.
Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.
The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.
Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.
Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.
Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.
