The power and awe of nature will be in full bloom this holiday season as Aveda announces its collaboration with global fashion brand 3.1 Phillip Lim for its 2021 Holiday Collection. This partnership celebrates two like-minded brands bringing the botanical world of beauty to life through special-edition hair accessories and gift packaging created with sustainability at heart. Available globally beginning this autumn, each element of the Aveda x 3.1 Phillip Lim collection pulses with botanical-inspired graphics and vivid colors from nature for a joyous and unexpected expression of the holiday season.
Building on a longstanding partnership, Aveda is proud to collaborate with 3.1 Phillip Lim on this collection and further celebrate their synergistic missions of caring for the world. The resulting Aveda x 3.1 Phillip Lim Holiday Collection reflects the transformative and purposeful spirit of giving, togetherness, and the inspiring magic of nature.
“We couldn’t be happier to partner with our dear friend, the talented Phillip Lim and his team to create such a beautiful collection for the holiday season,” explained Barbara De Laere, Global Brand President of Aveda. “This collection embodies our joint appreciation of the gifts of nature. Nature is our muse for everything that we do: from the powerful flower and plant essences we use in our products to the creative expression of our brand and our collections.”
With a passion for sustainability at the forefront of each brand’s mission, the functionality and materials used for the Aveda x 3.1 Phillip Lim Holiday Collection accessories and gift packaging were a top priority. The teams worked closely to ensure that the elements selected, like organic cotton, recycled PET and FSC-certified paper, were both high-quality and sustainability-driven to further evoke thoughtful gifting this holiday season.
“I can attest to how non-compromising Aveda is when it comes to sustainability,” Lim, Creative Director and Co-Founder of 3.1 Phillip Lim, says. “A few years ago we were working on a show together and I wanted to use wigs. They said ‘Okay, but can you use real ones, something more natural?’ Aveda shifted our views, challenging us to be more green and sustainable in everything we do.”
“Developing this collection felt like a natural evolution of our relationship with Aveda,” added Lim. “It is through our shared values to protect and care for the planet, that we can bring natural beauty and joy to the simple rituals in life. Mother nature thrives when given the space to move through her natural cycles; we wanted to harness that spirit into thoughtful gifting for a loved one to flourish and thrive.”
After polling stylists and consumers, De Laere said the call was loud and clear for hair accessories, so the Aveda x 3.1 Phillip Lim collaboration includes just that — a limited-edition hair towel wrap & carrying bag, scrunchie trio, detangling comb, and wooden paddle brush—as well as special-edition gift packaging, all featuring striking prints that combine the joyful colors of the holiday season with those found in the natural world.
The hair towel wrap & carrying bag are made from 100% organic cotton, designed to remove moisture from the hair after washing, helping to decrease dry time. The scrunchies, which are made from 100% recycled PET (from things like plastic water bottles), feature a luxe satin finish that is easy on the hair, and make for fashionable wrist accessories when not in use. The wide-tooth detangling comb is made from up to 95% post-consumer recycled polypropylene, and the wooden paddle brush, which is designed for both self-care scalp treatments and detangling, features a 90% post-consumer recycled fiber carton.
Furthermore, the gift boxes and sleeves in the Aveda x 3.1 Phillip Lim Holiday Collection are made with FSC-certified, 100% recycled paper. In addition to their use as holiday gift packaging, reuse or display the beautiful gift boxes as miniature works of botanical art by simply removing and recycling the paper sleeve.
The artwork that is featured on the limited-edition hair accessories and gift boxes in this collection was designed in collaboration with botanical artist, Sophie Parker, whose hand-painted works use fresh-cut botanicals as a natural canvas. Her creative approach is tuned to use the organic form of each leaf, letting the plant itself guide her brushstrokes and color choices. This ephemeral muse-as-medium holds a special preciousness during its brief existence as the artwork, which eventually naturally decomposes and returns to the soil itself. Working closely with Phillip Lim on the artwork for this collection, Parker’s custom paintings were digitally transformed to create the beautiful prints found on the special-edition hair accessories and packaging.
Lim recounted a holiday memory from his college days where he cut up a vintage velvet curtain to wrap his gifts in, spending an estimated 36 hours hand-sewing them on each gift. And after he saw each recipient open their gift, he knew the hours he had spent were worth it because it made the person feel special. “This is definitely a full-circle moment for me with these gift boxes from Aveda,” he added fondly.
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