Did you know that 60% of in-salon color services revolve around blondes - and it's the most technically challenging color service?
Blonde hair requires a lot of maintenance! Blonde clients spend over-proportionally in the salon and are incredibly loyal if satisfied, says Schwarzkopf Professional.
“The biggest, hottest trend in Hollywood for blonde right now revolves around choices. It’s all about the BLONDME toners, about warm hues like strawberry, about going ice or sand. I think it’s about the options,” says Kim Vō, celebrity stylist and Schwarzkopf Professional’s BLONDME Global Ambassador. “I think everyone can have blonde highlights to flatter their skin tone. Not everyone can be blonde all over, but I think all of us have an inner blonde. One of the biggest markets that I have right now are brunettes that want to tip-toe into the blonde world. So it’s really fun!”
HOW TO CHOOSE THE PERFECT BLONDE:
In order to provide the best blonde consultation and service for your client, it's important to understand your client's needs - always take the time for a color consultation.
So how do you diagnose what is possible? Make sure you check your client's natural level, previous color applications and natural skin tone. Identify the darkest area; this determines the possible levels of lift. This could be the re-growth or previous color application areas. Then, select the appropriate BLONDME products, application & development to ensure supreme blonde hair quality and color results.
What's more, Schwarzkopf Professional has re-launched their BLONDME products. BLONDME now features KeraLamination Technology with Silk and Keratin. This technology smoothes the hair for ultimate blonde retention and vibrancy. Developed to meet the individual needs of all blonde hair types, the new BLONDME, featuring updated packaging and innovative formulations, will be available starting February 2015 in Schwarzkopf Professional partner salons.
WIN A DAY WITH KIM VO!
Ready for your exclusive chance to spend a day with BLONDME GLOBAL AMBASSADOR Kim Vō? Learn from the “Best Blonder in the Business” anything you want to know. From getting your hair done, to doing hair with Kim Vō , the day is yours to do with it as you’d like. ENTER HERE.
Kim Vō and BLONDME models.
For more information, visit www.Schwarzkopf-ProfessionalUSA.com.
WATCH THE VIDEOS: Learn how to re-create the BLONDME Prime Blonde, Pastel Blonde, Blondré and Blonde Makeover looks!
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