Redken's Guido Creates Ultimate Bedhead Look for Cindy Crawford's Daughter

No one can create the “done yet undone” bedhead look quite like Redken Global Creative Director Guido Palau, which he proves in the October issue of Interview magazine. Styling Cindy Crawford’s daughter and doppelgänger Kaia Gerber, Guido achieved the extreme look using Redken’s new Triple Take 32 Extreme High-Hold Hairspray.

“This is an ideal hairspray because you can use to achieve any style that needs extreme staying power plus flexibility and long-lasting hold,” Guido says.


The Triple Take 32 Extreme High-Hold Hairspray also features Redken's new light fragrance for everyday wear, containing notes of orange blossom, jasmine and sandalwood. 

Gerber's look is extreme to be sure, and not one you'll likely be creating on your day-to-day clients, but it does let us know that the tousled and teased bedhead look is not going away anytime soon. Sounds good to us!


Hair: Guido for Redken/Art+Commerce

Makeup: Susie Sobol and Julian Watson

Fashion Styling: Miguel Enamorado

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