The Redken Gallerie on 5th Avenue in NYC is now serving NYC-based salon professionals by offering Redken hair color, accessories, and same-day delivery. The expanded product range to now offer licensed salon professionals the ability to purchase Redken’s entire professional product portfolio, including professional color and tools, as well as Pureology products, select Sam Villa tools and Product Club foils at salon price utilizing their SalonCentric account.
There is also a new messenger service exclusively for Manhattan salons, allowing busy salon professionals to place orders same-day, so they can easily fulfill all of their last-minute product needs. The Gallerie serves as the entrance to the iconic Redken Exchange at 404 Fifth Avenue, which is conveniently located in the heart of Manhattan.
To celebrate the relaunch, Redken hosted a private event with Redken Celebrity Colorist Tracey Cunningham who introduced a lovely makeover model created using one of her favorite products, Shades EQ. MODERN was there earlier in the day and Cunningham said "It's all about the consultation, especially when it's a new client." In this short video, she chats about the color:
Here Cunningham applies the color:
The new shade turned out beautifully and Cunningham shares the formula she ended up using to create the rich red:
½ oz. 6CR Sunset + ½ oz. 6AA Bonfire + ½ oz. 7CC Urban Fever + 1 cap Orange Kicker + 1 cap Red Kicker Redken Shades EQ Gloss + 2 oz. Shades EQ Processing Solution. The color was processed for 20 minutes.
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