Close

Career

Say These Three Sentences to Build Your Clientele

by Ivan Zoot | February 5, 2018

The social media chat rooms are always abuzz with chatter of how to build your business.  Everyone is seeking the secrets.

The secret is, there are no secrets.

Thomas Edison is famously quoted for stating, “Opportunity is missed by most people because it is dressed in overalls and looks like hard work”.  The hard work of building a clientele is actually quite simple.  That is not to say it is not hard to do well.  The reality is that most hair cutters simply are not willing to do the work.

The best way to build business in our haircut business is to DO three simple things and SAY three simple things.  The tough part is to do these three things and say these three things to every client, every time.  No exceptions.

Are you willing to do simple thigs very well and very consistently?

Below are the three sentences I believe make up a complete business building system for hair cutters.

Put these three sentences into action today.

Build a bigger and better business than you ever imagined.  And you never imagined it was really just this simple.

When you have finished their haircut, recommended their take-home hair care product, rebooked their next appointment and rung them up, hand them their change, accept your gratuity and then…

Shake their hand, look them in the eye and say:

“Thank you for the opportunity to cut your hair.”

Keep a firm grip on their hand and keep looking them in the eye and say:

“I appreciate your business.”

Smile and then add:

“If I give you two cards will you send me two friends?”

Release your grip and hand over two of your business cards.

That is all.

That is it.

There is nothing more to it.

If you can do this, if you choose to do this, if you are willing to commit to this you are well on your way to a spot in the top 10% of earners in the haircutting business.

Use the sentences as they are, word for word.

Do not alter the words.  Do not change the order.

Take a page from the playbook from Nike shoes.

Just do it.  You will be glad you did.  Your bank balance will prove it was a good strategy.

 

Ivan Zoot AKA ClipperGuy is your haircutter coach. Get and stay healthy, wealthy and wise with clipperguy support.

www.clipperguy.com

 

 

 

Photo credit

Atouzo Neihule

Career

New Hybrid Beauty School Launches in Los Angeles

by Anne Moratto

Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.

Does your salon career spark joy? When your career and your brand reflect your authentic self,...

5 Steps To Building A Salon Career That Sparks Joy

by Staff

In order to build a brand that’s sustainable, that allows you to grow and grows with you, it must be authentic. It must flatter your gifts and your talents and make you happy. In other words, it must spark joy. Here are five steps to creating and sustaining a joy-driven brand.

At Bella Luci Salon a color membership program increases appointment frequency.

Is A Loyalty Program Right For You?

by Staff

Hotels and airlines have long understood the benefits of offering membership advantages to their most loyal customers. Membership does indeed have its privileges in the forms of increased client retention, increased client frequency, greater client loyalty and boosted referrals—all critical metrics for any business.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

11 Beauty Career Paths to Explore Today

by Staff

You can grow in all things beauty, all in one place! From salon to store to field education and beyond, there are many positions and promotions you—or a friend—can aspire to at Ulta Beauty. Check out these options, then apply at careers.ulta.com.

Load More