Zach Mesquit built a large following on Instagram as @PlatinumPerfection but decided a few months ago to switch to his name to avoid being "pigeon holed" to a blonde page only. Here he chats with MODERN SALON MEDIA Beauty and Fashion Director Maggie Mulhern, sharing his tips and tricks on building a following. The two were at the Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal in early November, 2018.