Time is money and when a hair color can multi-task, combining conditioning with creative color, it's a salon profit winner. And when that color is delivered in an easy-to-apply masque and is "buildable," increasing in intensity the more it is used, again, sign us up. That's what's possible with Aloxxi’s eight new InstaBoost Conditioning Color Masques. They instantly refresh fashion color, or tone natural or previously colored hair. The extra-pigmented formulas add intense color to pre-lightened platinum to medium blonde hair, or give a hint of color to dark blonde to light brown hair while nourishing strands.
In this short video, Jennifer Lopiccolo @jenniferlopiccolo_hair applies two of the masques--Aquamarine Dream and Purple Reign--and we watch that color "take" in minutes, with a beautifully-blended final result.
The formulas feature CDP Complex (to Condition, Deposit and Protect), which includes Sugar Beet Extract to nourish while delivering reparative, hydrating and shine enhancing benefits, Sunflower Seed Oil to protect from harmful UVA/UVB rays and Calendula Officinalis Extract known to provide protection from blue light.
Cumulative results make color more intense with each use and mixing of individual shades can customize looks. Results last 10-15 washes.