Whether your client's hair is vibrant marigold, brilliant blonde, purple, dusty pink or deep auburn red, hair color options are more creative and fun than ever before.
But after just a few washes, the rich tones in your client's hair color can begin to diminish. Matrix's new Total Results Keep Me Vivid treatment and hair care range is designed so that any hair color— from blonde, red, copper, mocha, brunette to brights and pastels —remain vibrant for up to 65 days!*
LAMINATE AND LOCK IN COLOR
The color-retention magic begins in the salon with the revolutionary Keep Me Vivid Lamination Spray treatment. The spray is applied immediately after the color is rinsed out of the hair. The unique formula features a low pH of 4.0 to 5.0 that neutralizes the hair, stops the color processing and shuts down the cuticle. This action prevents color molecules from escaping and locks in the new hue. There’s no need to shampoo and condition the hair after applying the Lamination Spray, so it’s also a real time-saver for stylists and their clients!
KEEP ME VIVID AT HOME
The color-retention system continues with the Keep Me Vivid haircare system. It includes:
All of the Keep Me Vivid formulas feature a new fragrance, containing notes of vanilla, coconut and cotton candy.
“So many of our clients are experimenting with hair color. I always aim to provide my clients with the most vibrant hair color no matter what shade they request.” says Matrix Brand Ambassador, Philip Wolff. "Hair color is a commitment, notoriously high maintenance and eventually prone to fading. With the new Total Results Keep Me Vivid it’s exciting to be able to create amazing hair color for our clients and assure them it will stay on point for 65 days!”
*With use of Total Results Keep Me Vivid Shampoo, Conditioner and Lamination Spray.
For reprint and licensing requests for this article, Click here.
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!