A New Regimen For Damaged, Over-Processed Hair

For a majority of today’s clients, damaged hair happens. Hair color and bleach; thermal styling with blow dryers and irons; exposure to sun, chlorine or saltwater—clients mistreat their strands daily. You know they’re not going to stop the abuse any time soon, and as a conscientious hair healer, you would love to be able to suggest an effective way to repair the damage done.

The folks at Rene Furterer feel you—they’re always tinkering with new ways to combine plant-based ingredients to create highly effective solutions to hair problems. They claim their newest ritual--ABSOLUE KÉRATINE—is scientifically proven to  go deep, repairing and restoring hair to its original state of health. The regimen is designed to be used for four to six weeks, two to three times a year depending on the level of damage, to keep hair strong and healthy.

See the new ABSOLUE KÉRATINE in action on damaged hair.

In combined consumer tests conducted over four weeks on 80 women, 93 percent of users with fine to medium hair reported the ABSOLUE KÉRATINE ritual made their hair feel transformed after one month, and in combined consumer tests conducted over four weeks on 80 women, 95 percent of users with thick hair felt their hair was repaired after one month.

The regimen is formulated with three key Rene Furterer signature plant-based ingredients. Camelina Oil with high levels of omega 3 fatty acids nourishes the hair fiber and coats the surface layer of the hair for ongoing protection; Biocymentine, a soy derivative that helps restore hair’s natural moisture barrier and plant-based keratin, which mimics hair’s natural keratin component and helps it look stronger, thicker and healthier.

The steps are simple. The ritual starts with a super gentle and lightweight shampoo. Next, your client chooses from one of two ultra-concentrated Ultimate Repairing Masks—either the one for fine-to-medium hair or the one for thick hair. Each mask helps repair and protect damaged hair. And finally, there’s the Repairing Beauty Cream—a leave-in to keep hair strong, soft and shiny.

Rene Furterer experts recommend ABSOLUE KÉRATINE as a break from your client’s usual haircare ritual, to turn damaged hair into nourished and healthy hair.

Learn more!