Macadamia Professional has transformed its oil-infused hair repair products into 100% Vegan formulas. The all-Vegan line-up addresses the number one hair concern of consumers, which is hair damage, and taps into the growing need for products free from animal-derived ingredients.
Macadamia Professional’s 100% Vegan formulas contain an exclusive blend of Macadamia and Argan Oils, rich in Omega 7, 6, 3 and 9 fatty acids. Their best-selling treatment products, include a range of Masques and Oil Treatments that help prevent breakage and provide strength to hair.
“Research of our customer-base confirmed the shift toward a more health-conscious and socially-conscious lifestyle. Those shifts are the foundation for our decision to become 100% Vegan,” said Scott Hagstrom, COO of Macadamia Beauty. “That intel along with a recent study by a U.S.-based market research firm estimating that the global Vegan cosmetics industry will reach $20.8 billion by 2025. ( Source: Grand View Research )
The company’s new tagline, “Oil-infused Hair Repair,” is part of their strategy to evolve their business with a fresh and forward approach. “We are a company that is reinventing itself while building upon our history of product innovation and quality. While the Macadamia Professional brand has always been cruelty-free, sulfate-free, paraben-free, gluten-free and color-safe, the shift to 100% Vegan is important to us because using animal byproducts is an unnecessary practice,” said Hagstrom.
Macadamia Professional products are available at Beauty Brands, In-Style Salons, Ulta and fine professional salons everywhere.
About Macadamia Professional
Macadamia Professional is a complete line of naturally derived, 100% Vegan formulas that nourish and repair hair from the inside out. We create innovative, oil-infused, hair repair products that inspire confident beauty in women. Offering salon-quality results, our products are designed to meet the unique moisture needs of different hair textures and help solve top hair concern – be it preventing future breakage or replenishing hair’s strength and integrity.