PRAVANA’s best-selling Pure Light Lighteners recently had a glow up. It’s the same lifting formula and fill as before – in a new compact, convenient and mess-free packaging.

PRAVANA heard from the stylist community that lightener tubs are big, bulky and bothersome, taking up space and too much required time to scoop, mix and measure. So, they traded those traditional tubs for a sleek, hand-held design, easy-pour spout and built-in measuring cap to maximize time and space while minimizing waste. Just pour, measure, mix.

Speaking of storage space, did you know four of the new lightener packages replace one bulky tub?


Here’s what you need to know about the Pure Light Lightener options:

Pure Light Power Lightener

  • Lifts up to seven levels
  • Dust-free and mess-free violet/blue powder
  • Micro-encapsulated for time-released lightening

 Pure Light Ultra Lightener

  • Lifts up to nine levels
  • Formulated with Reunite Mending Technology™ to restore hair from the inside out
  • Can be used for on or off-scalp lightening

The new Pure Light Power Lightener in 24 oz. and Pure Light Ultra Lightener in 16 oz. will be available to shop early January 2021.

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