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lightener

Pravana's Pure Light Lighteners Get a Package Redesign

A sleeker, smaller, easier-to-use design to save time and space.

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Need a Lift? The Lightener Behind These Inspiring Blondes

Clients who have waited to see their stylists may be returning with dark roots, stubborn greys and a desire to be lighter and brighter, fast. Save these examples for your blonding inspo board and find out the artist's secret to tailored blondes.

HOW-TO: Off-Scalp, Freehand Color Placement

Natural-looking, subtle blonde effects are achieved with new Affinage Spirt Lights.

How to Achieve Brighter Blondes with Less Maintenance

Erin Mills is a stylist and salon owner in Orlando, Florida, who specializes in blonding. In this video tutorial, Mills demos her umbrella pattern using Alfaparf color to achieve bright blondes with low maintenance for healthier hair.

Bronde, Platinum, Ash, Honey: Gallery of the Most Beautiful, Shiny Balayage

In this gallery of balayage inspo, see how Ellie Toia creates the most stunning looks--plus how she captures her content for social media.

Tackle Color Corrections with Alfaparf Milano's Lighteners

For this color correction, artist Erin Mills used Alfaparf Easy Lift and High Lift with Double Bond Reconstructor.

Milk_Shake Serves Up Delicious Color Results

Sweet as can be! With the right products, talent and experience, color results should be consistent. With Milk_Shake’s lighteners and toners, residual warm tones are counteracted and perfect results are achieved.

The Recipe for the Perfect Vanilla Blonde

Austin, Texas-based colorist Ellie Toia is known for her swoon-worthy color transformations using the right ingredients: Milk_Shake’s lighteners and toners.

The Mini-Kiss Technique: A Quick, Face-Framing Refresh

Like they say, it's in her kiss!  Formulas and process here...

Depth Preservation and Placement: Jamie Sea's Tips on Where to Place Lightener and Where to Avoid

Avoiding color ribbons, preserving depth with interior shadowing, depth distribution--it sounds complicated, right? Blonde and balayage expert Jamie Sea, @prettylittleombre, breaks down the why behind some of her favorite techniques.