Close

5 Ways to Build Your Male Clientele

Jamie Newman | August 13, 2015 | 1:45 PM

Men's groomer Patti Davenport, who nabbed American Crew's highest achievement for its educators, offers five tips for gaining guys.

1. Request referrals. “Ask your female clients who they know, by saying ‘We have a new specialist on the team who is well versed in men’s grooming and we’d love to offer her some clientele.’ Offer her a reward for her recommendation.
2. Hit the pavement. “Visit colleges, health clubs and local shops, introduce yourself and bring cards offering some sort of incentive. Be sure to discount product and not your services: Offer a 15 percent savings on product with a haircut, for example.”
3. Ask friends. “Get your spouse, male coworkers and friends into the salon. Let these haircuts work as billboards for you.”
4. Use social media. “Advertise specials to your followers: Call in now for a complementary upgrade to your haircut. Offering a hot towel or scalp brush at the bowl doesn’t take much time and works well for stylists looking to build clientele.”
5. Continually educate yourself. “Get good training under your belt, bring in models to build your confidence and, then, begin advertising that you specialize in men’s grooming. You can raise your prices when you advertise how much education you have or how in demand you are; these are the two ways you get promoted in this industry.”

 

Click here to read more advice from Davenport. 

More from News

Tech Trends Sponsored by Vish

How Understanding Your Color Data Leads To Huge Savings And Profit Gains

May 16, 2019

The more you know, the more you save and the more money you make. That’s true of everything in your business. When you’re informed, you can make informed decisions. Knowing your numbers when it comes to hair color usage is particularly helpful because it’s so easy to over-use product and undercharge for services. Here’s how three salons, with the help of Vish software, http://www.getvish.com/demo/salontoday were able to analyze the data available at their fingertips to determine which services were losing money and which were producing healthy profits.

Salon owners, find out how to avoid credit card processing fees, track tips and invent hair salon tipping for your team.
Career Sponsored by Tippy

3 Important Financial Management “Tips” For Salon Owners

May 9, 2019

Are you dealing with credit card processing fees; tracking tips for taxes; even looking for ways to motivate your clients to tip your stylists well and often to supplement their incomes and keep them doing hair at your salon happily ever after? Tippy claims to reduce credit card processing fees for salon owners and increase tips for service professionals.

Load More