by Katie Johns
The business has more than 450 locations in the United States.
The product is designed to replace the keratin that's lost when hair is exposed to the sun and environment and styling and chemical services.
Sam Villa says managing a shear collection can be one of the biggest investments a hairdresser makes.
Riawna Capri calls the color "RAPINKOE."
Chrissy Rasmussen, a hair color and style influencer, is the owner of Habit Salon in Gilbert, Arizona.