Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.
From celebrity-inspired looks to a range of new color technology and more, you likely have more clients requesting a vibrant whole-head look or just some fun party pieces. But it’s important to remember when doing so, it must be done carefully and correctly.
How do you effectively market a service nobody wants to admit they need? We gathered advice from several owners who regularly work with thinning-hair clients.
Barbara De Laere, Aveda's new global general manager, brings a wealth of international beauty experience and humble respect for the eco-friendly brand to her new job. Learn about her background, then see her responses to 20 fast-fire questions that offer insight into her personality.
Faced with thinning hair, many clients don't know where to turn, or they are too ashamed to ask for help, but the beauty industry is filled with tools and products to give clients back the confidence that comes with a full head of hair.
Marketing your color services in a media-savvy world boils down to beautiful hair and happy clients. Here, industry leaders share their favorite tools for marketing color services.
As a salon professional, when was the last time you had a client sit in the chair and apologize for her appearance?Do you hear, “Sorry, my roots look terrible,” or “Sorry about my split ends, I should’ve gotten a trim ...
The coolest hair show in the country is one you probably haven’t heard of yet. It’s location changes with every new event, no traditional marketing is used to advertise it, and it’s not affiliated with any manufacturers.There ...
Providing answers to hair challenges is a stylist’s main priority. However, there’s one problem many salons have yet to regularly address—thinning hair. Although carrying a line of products for thinning hair is a good start, ...