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Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness. With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

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Building a Brand

by Staff

They had the best reviews, and they accept American Express, which is important to me, because those guests have spending power,” she says. “We have some high-ticket services, including a $2,800 extension service. When clients pay for that with their American Express card, they can gain points and have the flexibility to pay for it in monthly payments.”

Paving Her Own Way

by Staff

Dominique DiBenedetto opened Aura Hair Co. in Boynton Beach, Florida, after years of experience in other salon environments. She knew exactly what she didn’t want to do and that her employees would always come first. DiBenedetto is thriving and continues to grow with tech tools, including AI, Vagaro, and access to support from American Express.

How Olaplex Treatments Prep the Canvas for Every Salon Service

by Staff

"Cowboy Copper" has been breaking the internet, and that means clients of all kinds are booking in with you for this trendy hair color. You’re lifting brunettes, adjusting redheads and glossing blondes to get this warm, spicy shade. Celebrity colorist Chad Kenyon is creating Cowboy Copper for quite a few of his clients (or as he calls them, his muses). One insight for creating this Insta-worthy hue, he shares, is in the color composition.

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