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May 2015

May 2015

May 2015 Cover

When we decided to devote our May issue to color, it was easy to plan our editorial. We’re fresh from Chicago’s America’s Beauty Show and full of inspiration. From interesting application techniques to modern twists on classic balayage, this issue is packed with imagination.

In Process, dozens of money-making formulas that challenge the color wheel and push creative boundaries are featured. Blondes range from goldens and babylights to platinum and honey. Brunettes are dripping in chocolate hues, and techniques convert single processes into dimensional accents in a fraction of the time. Fashion colors take ROYGBIV to new heights, and spicy, jewel-toned reds take center stage.

Learn about the touch-up spray category designed to mask new growth. From aerosols and powders, this is one of the fastest-growing retailers that can actually boost your color business. A happy client is a loyal client, of course, and these take-homes help color stay looking vibrant while keeping your client in your chair and not down the aisle of a drugstore in the hunt for a salon alternative.​

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