April 2018

April 2018

April 2018 Cover

Note From the Editor: The Big Day 

One of the best parts about being connected in the beauty industry is being the go-to for all-things hair related. Friends—male and female—ask what’s trending in cuts and color, the best product recommendations for their hair ailments, my favorite stylists and more. A referral from someone “in the know” goes a long way—especially if it’s for a special occasion.

Now that wedding season is right around the corner, at least once a week I’m asked for a glam squad recommendation. And I know it’s not just about the styles that are trending (luckily I spend my downtime “liking” and screen-shotting hair inspo that comes across the #modernsalon feed) or how you’ll make her look, its about how you’ll make her feel.

Once the vows are exchanged, the honeymoon tan begins to fade and thank-you notes are written, what she’ll remember most about her wedding is the way she felt and the look on her spouse’s face when she came down the aisle looking like she was the most beautiful woman in the world.
This issue of MODERN is dedicated to planning and preparing for “The Big Day”—whether it be her wedding, prom, reunion, or more, her hair style is the crowning detail of her total look, and she’ll be looking to you, the professional, to make it picture-perfect.

When it comes time for a bride to choose her glam squad for the big day, what will make her decide on you? Will it be your social media reputation as a bridal expert? Will it be because you’re her long-time hairdresser? Will you snag the business because of a referral from the bride’s BFF? Whatever it is, you will help her achieve her ideal look, so you need to be prepared to help get her there.

This special-occasion issue of MODERN also features our dedicated HAIR+ editorial focus—arming you with the knowledge to help clients achieve dream hair through salon services, professional treatments and at-home retail solutions for hair loss and hair thinning.

- Alison Alhamed, Editor in Chief 

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