Close
July 2019

July 2019

July 2019 Cover

When we began to conceptualize our July issue, the resonating theme we were all excited about was stylist confidence—working with all hair types, textures, colors and lifestyles.

The timing was interesting for me, personally.

For years, I’ve smoothed my naturally wavy hair—simply because I wasn’t comfortable with my natural texture and didn’t have a routine that resulted in a predictable finish. There are zones on my head with a slower, frizzy S-shape curl, and some areas with defined spirals.

Recently, we’ve been talking editorially quite a bit about texture—embracing texture, managing texture and texture-enhancing products. I received Oribe Hair Care’s new Moisture and Control collection—along with expert cocktailing advice from educator Stacey Ciceron—so I’ve been inspired to experiment with my natural curl pattern. It’s an entirely different look for me—I find myself wearing beachier clothing, experimenting with rosier blush, and I even changed my signature center part to a volumized side part. Although this won’t be my everyday regimen, it’s fun, different, and has made getting ready in the morning significantly easier.

The good news: There’s never been a better time to embrace curls than today. Product innovations make it easier than ever to cut, color, style and care for textured hair; runways are exploding with texture, leading to more experimentation and interest in playing with curls; and a growing inclusivity movement is celebrating unique beauty—in hair, makeup and skin care—in all its forms.

“Beauty doesn’t come in a box,” Nick Stenson, VP of Salon Services and Trend for Ulta Beauty, told me, as we discussed the All Elements collection featured on page 58. “Our collection is about embracing the beauty in front of you and taking it to that next level.”

As we explored this theme throughout our issue, we continued the discussion about redefining needs, client expectations, and collaboration to redefine the salon experience.

On page 62, see how the ColorDesign artistic team collaborated in a collection celebrating leading color authority Pantone’s seasonal color palettes, working in teams of two to embrace varying hair textures, lengths and densities. For ColorDesign artists Jean Lyons and Cindy Cruz, it was important to customize their palette inspiration based on the model’s individual beauty.

To succeed and thrive in the beauty business, you have to stay open to every opportunity, and you have to be confident working with individual beauty, enhancing what’s in front of you rather than fighting it.

This month, make sure you’re staying in touch with us on modernsalon.com, subscribing to our e-newsletters and following us on social media @modernsalon, as we gear up to host a focused Texture Takeover week, celebrating all things texture and curl. Get ready for A to Z curl education, how-tos, inspiration and business insights from top curl experts, all designed to support texture service and retail success in the salon.

--Alison Alhamed, Editor in Chief

Load More