November 2021

November 2021

November 2021 Cover

The Day Instagram Went Down

I usually think it's me, my phone, my stupid internet.  Normally, when I am having trouble logging into Instagram, I do all the tricks; turn Airplane Mode on and off, shut down and open back up, set it on a table (face down—bad phone) and walk away hoping it will come to its senses.

But on October 4, 2021, nothing was working, and a Google search soon told me that my problem was being shared around the world. We were all having a moment of imposed social silence…Instagram and Facebook were down.  

After apologizing to my internet for calling it "stupid," I took to @modernsalon on Twitter and asked these questions:

If you’re a salon pro (stylist/colorist, nail tech, esthetician, salon owner), what are you thinking about during this IG & FB shutdown? Does it make you think about how we make connections? About people skills? Your local community? Would love to know your thoughts. TEAM MODERN.”

The responses varied, but they all seemed to share a basic theme; that of remembering the basics of customer service, client experience, and authentic connection.  

Maybe the great reset we’ve all heard was happening because of the pandemic will take hold in a longing for more meaningful personal interaction and a more thoughtful relationship with our self.

In this issue, we spotlight two collections that reflect both a longing for experience and for doing things differently.

The Modern Mystics models are after more life lived, and less stuff acquired, while the Pastel Prism hair sets are created with popsicle sticks and old-school wet sets. Less is more.

And in the spirit of looking forward with a new understanding, we feature a cosmetology student who made a dramatic career pivot in the pandemic, a movement to do-away with working Saturdays in the salon, and we’ve launched Barbering Today, a new content hub to cover an ancient craft that continues to evolve.

Thanks for stopping by and hope to see you soon!

Anne Moratto






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