Aveda Updates its Invati Experience

January 8, 2018 | 9:35 AM

Aveda has updated its Invati Solutions for Thinning Hair by creating new Invati Advanced Solutions for Thinning Hair, available this month.

“Providing a 98% naturally-derived solution for thinning hair, which is such an emotional experience, really resonated with consumers,” says Justina Mejia-Montane, vice president, global product development. “Because of the passionate response to Invati our interest in providing newer and better solutions is never-ending.”

Recent feedback from consumers stated that the shampoo needed more lather, the conditioner wasn’t rich enough and that a once-daily application of the Scalp Revitalizer would be ideal.

“So, we added ingredients that have turned the shampoo into an amazing in-shower experience; added more nourishing ingredients to the conditioner, and packed all the benefits—and more—of the original revitalizer into a formula that only needs to be applied once a day,” says Mejia-Montane.

Invati Advanced reduces hair loss due to breakage from brushing by 53% after 12 weeks. The new formula is now 98% naturally derived, plus the addition of organic amla to the entire system yields instant thickening. Invati Advanced is now also color-safe.


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