While the mainstream press is busy proclaiming the professional hair color business is going down, down, down, many salons are actually seeing gains, even in the current economy. Why? Because they’re offering innovative services and enticing their clients with smart promotions and business-building strategies. What’s more, many of their ideas are simple and straightforward. The lesson is clear—all it takes is a consistent focus on your color business to keep it going strong!
the Goldwell/KMS/Oribe annual event just wrapped up in Toronto, Canada. The annual event celebrates the Color Zoom Challenge Competition and the launches and exciting new techniques introduced by the brands under the Kao umbrella.
There are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos. So when Kristi Waldrop created this vibrant yellow shade, she chose to work with Goldwell's new @Pure Pigments color additive, that resists the fade.
Watch the technique of how one artist used Goldwell's new @Pure Pigments color additive to create a holographic effect (Bonus: it has two-times the fade resistance of traditional color AND three-times the shine!)
Illusions of Shirlington is pleased to announce its 25th anniversary serving clients across the D.C. area. Under the leadership of owner Irma Wheeler, Illusions has become a fixture in the Shirlington community and an icon of creativity and customer service in northern Virginia.
Goldwell and KMS held their annual Hair Play International Celebration at Gotham Hall in New York City. Hosted by the Kao Salon Division, artists from the two brands showcased the latest hair trends and techniques to the 400 salon pros in attendance.
For gray coverage, a fresh finish or if he’s yearning for change, the name of the game with men’s color is speed—a quick service that can get him in and out of the salon on his lunch break. MODERN SALON’s Instagram following—all 915,000 of you!—weighed in on your favorite men’s hair color that gets the job done beautifully.