Goldwell

Goldwell Glow Up: A New Era of Color, Collaboration, and Confidence

Goldwell is stepping into a bold new era and bringing stylists with it. With the launch of its Glow Up, the iconic professional brand unveils more than a refreshed look; it’s a recommitment to the salon community and the future of color itself.

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Golden Globes Glam: Goldwell Styling and Schwarzkopf Color Create Jessie Buckley’s “Honey Silk Blonde” Moment

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

Follow the Formula: Tasty Looks to Add to Your Hair Color Menu

This collection of color formulas is your recipe box for luscious finishes with the ingredients, tested techniques, and step-by-step guidance to satisfy your color cravings.​ And just like in any great kitchen, the real magic happens when the chef adds a personal twist.

MODERN SALON Trending Articles of 2025

It's that time, again, when we pour through past coverage, and see which article resonated the most with our readers.

Trending Color Technique: Glow Framing Creates Lit from Within Looks

Goldwell's collection features lustrous, light-infused looks that channel laid back luxury, created with new shades and thoughtful technique.

ColorSphere Takes Milan: A Global Goldwell and Kao Creative Destination

A two-day celebration of artistry and inspiration for the global color community, featuring a packed house and the Global Creative Awards.

Inside the Culture of Creativity: How The Upper Hand Salons Inspire Award-Winning Talent

In this exclusive interview, MODERN speaks with Rachel Gower, owner of The Upper Hand salons in Houston, Texas, to uncover how her team created a culture of artistry, competition, and mentorship.

Kao Salon Division Appoints Kelly Conroy as Global Head of Education to Lead Digital and Experiential Learning Innovation

Kao Salon Division names industry veteran Kelly Conroy as Head of Global Education, bringing her extensive expertise in global team leadership, digital transformation, and stylist empowerment to drive the next chapter of education innovation for the Kao salon brands.

Finding Your Spark: How Photoshoots and Competitions Saved Me

Hear Michelle Pargee's advice on finding your WHY through photoshoots and competitions.

Soft Hues, Serene Moods: Goldwell's Enchanted Solace Collection

Pink Ice, Blue Mist, and Latte. This calming collection of colors features a soft and hazy aesthetic that ushers in a new era of beauty and emotional well-being.