Katelynd Curtis combined balayage, babylights, teasy-lights, a base shade and proper toning to turn this brassy golden blonde to a bright and exciting ashy platinum.
When we sent Artist Connective member Gerilyn Ghaisarzadeh, a colorist out of Winter Park, Florida, Goldwell's new color additive Pure Pigments, she immediately recruited models to see the shine-enhancing, color boosting effects for herself.
This client expressed an interest in going blonde after years of wearing a deep brunette shade. A great colorist decided to use multiple techniques to ensure enough brightness within the ends, resulting in a multidimensional seamless blend.
Balayage is one of the most popular and commonly asked for services today. Most colorists are performing the service successfully, but some are experiencing challenges. Balayage expert Eva Scrivo tells us what she sees as the three most common mistakes made today.
Goldwell's Cory Couts has spent his adult life in the professional salon industry. Now, as Global President KAO, Salon Division, he can view the industry from an international perspective. Here he shares his insight about the challenges faced globally.
Goldwell's William Wilson offers his tips and tricks to have a successful show or photoshoot.
The REMIX Collection, created by the Global winners and Goldwell International Artists is a happy and colorful collection featuring block coloring, sharp contours and strong contrasts. It is to be used as the guide and inspiration for the 2019 Color Zoom Challenge.
After narrowing countless entries to the Braids and Brides contest down to 10 semifinalists, we asked the 10 talented stylists to create a braid-based special-occasion look. Our panel of judges and editors picked their five favorites!
While the mainstream press is busy proclaiming the professional hair color business is going down, down, down, many salons are actually seeing gains, even in the current economy. Why? Because they’re offering innovative services and enticing their clients with smart promotions and business-building strategies. What’s more, many of their ideas are simple and straightforward. The lesson is clear—all it takes is a consistent focus on your color business to keep it going strong!
Next-level creative coloring? Yes, thanks to Goldwell’s @Pure Pigments. Four artists take the direct-dye additive on a test drive.