Ideas That Evoke - Tagged Posts - Modern Salon

Saving FACE(book)

Ladies and gentlemen, the moment we have all been waiting for – Facebook has launched a SAVE feature!

“Wouldn’t it be cool if this went viral?!”

When it comes to spreading social content, take a lesson from the inevitable - VIRALITY! It's why millions of people are caught on tape hoping their video will go viral, and why you, as a salon owner should take advantage of your opportunities.

Fine-tune Your Audience

Facebook decided to take the laws of friendship and association logic to the social space by adding a new feature that targets users similar to currently existing customers: Lookalike Audiences.

Ten Tips to Maximize Facebook Content

Here are ten tips to help your salon create more engaging Facebook posts. You better listen up, this is like the figurative Holy Grail of social media marketing advice to master the head honcho of the web.

Control with a Capital “UX”

It’s all about user experience – giving users exactly what they want, when they want it. As an advertiser, it’s our job to do the same! With this new feature hitting an even more exact target, it’s up to us to be as specific as possible in creating ads that are relevant and interesting to that precise audience.

Everything In One Place! Facebook Makes Another Change

You’ve heard me say it before, and I’ll say it again… from Mom and Pop shops to Fortune 500 companies – your business NEEDS to be on Facebook. The mac-daddy of social media has been rolling out some major changes and if you’re a salon with multiple locations, you’re going to want to pay attention to the latest!

#Hashtag Etiquette

#Hashtags can play an integral role for brands connecting with audiences. However, it’s important to know and understand the correct use of a hashtag for your business, otherwise things can get #outofcontrol! Here are a few simple #hashtag faux pas to avoid.

A Little Change Goes a Long Way

Facebook is at it again! They unveiled a new layout for pages that are not only newer, but also streamlined.

An Audience Just For You!

Facebook’s new Custom Audience feature - suddenly your finely articulated advertisements are reaching the people that actually want to see them!

It’s Twitter Time

Twitter has been running the road lately, making changes left and right and dominating the social space. It can be hard to keep up! I’ve been asked why salons should stay up-to-date with the flighty bird, so let me tell you the secret – it helps build your relationships.