sam villa

Teresa Romero Named Sam Villa Artistic Director

Her experience and expertise in photo/video shoots and talent for identifying trends makes her a perfect fit for the brand.

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11 New Pro Hairstyling Tools

Freshen up your kit with these hot tool intros.

4 Foundation Techniques to Anchor an Upstyle

“As professionals, it’s our duty to build beautiful upstyles that stand up to that first dance, walk down the aisle or photo shoot!”

Join Sam Villa and The Beyond Project to Empower Victims of Human Trafficking

Work alongside Sam Villa during CosmoProf in Las Vegas when you volunteer with The Beyond Project to help women impacted by human trafficking.

Principles: The Language of Hairdressing

Our foundation of principles grants us the freedom to create with confidence. It’s what makes our industry so special – we learn the rules so we can break them. A strong understanding of the fundamentals helps us trouble shoot, problem solve, recreate looks and allows us to teach what we know to others.

How to Create the Perfect Glam Ponytail

Whether creating a red-carpet look, designing for runway or teaching a guest how to DIY it at home, understanding these concepts will help create the perfect glam look for any occasion.

Pro Tips: How to Nail the Silk Press

What's the difference between a blow dry and a silk press service? Both use a brush and dryer, but the approach and end results are very different. Here, Al Campbell breaks down everything you need to know.

Learn to Create the Most Flattering Shapes for Your Client's Face with Sam Villa and Justin Isaac

This digital class is just one on a calendar of virtual education offerings from Redken.

Bridal How-To: Romantic Textured Updo

It's officially wedding season! We're sharing the steps to this gorgeous updo by Caralee Pridemore, Sam Villa ambassador and MODERN SALON Artist Connective member

Fringe Benefits: Cutting and Styling the Perfect Curtain Bangs

Obsessed with bang makeovers? Us too. Here, we make a case for these retro curtain bang styles as the trendy fringe to change up a client’s look in an instant.