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The Science of Scent: Why Product Fragrance Matters

Our sense of smell is linked more closely to memory than any other of the five senses—in many cases evoking emotional associations; so for haircare manufacturers, appealing to clients’ sense is of utmost importance.You know what ...

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Product Spotlight: Colorful Heat Stylers

Color CoolStyle in color! Mix up your all-black everything with haute hues and playful patterns on irons and ...

New Amika Haute Mess Texture Gel

New from Amika in April 2015 is Haute Mess Texture Gel, which volumizes style and amplifies texture."Haute Mess Texture Gel intensifies hair's volume while accentuating even the slightest waves," says Naeemah LaFond, Amika ...

Product Spotlight: Blowdryers

Dry TimeNext to shears, a dryer is one of your top tools. Make sure you get the best for dry time, comfort and style with the help of this roundup.

Product Spotlight: Best Split-End Sealing Products

Styled, Sealed, DeliveredAlthough the only way to truly get rid of split ends is a cut, these hair-filling products can help between ...

3 Reasons Not to Neglect Your Nozzle

Amika is calling stylists out for not using their blow dryer nozzles. Here the brand shares three reasons why this accessory is a necessity.

4 Hair Cocktails for Defined Curls

The answer to curly hair woes probably won’t come from one magic product. Luckily there’s cocktailing, where you can play mixologist to achieve the exact results your client wants. Check out these texture experts’ custom hair brews.

PRODUCT SPOTLIGHT: Irons with Personality

These printed, patterned and playful styling tools are just the pick-me-up you need

Amika Names Naeemah LaFond as Global Artistic Director

Professional hair care brand amika has appointed Naeemah LaFond as its Global Artistic Director. In this newly created position, LaFond will be responsible for executing the creative hairstyling direction for the amika brand as well as continue to oversee the amika Education Program and the global team of amika stylists and educators.

A Review/Preview of 2013-2014 Products

What’s new, what’s coming, and what will be flying off retail shelves.