treatment

Evo Smooth: Tames Frizz and Strengthens Color-Treated Hair

Including a smoothing shampoo, conditioner and leave-in treatment, Evo Smooth helps to control frizz, add softness, enhance shine and prevent color fading.

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Service Spotlight: Aveda's Tulasara Dual Exfoliation Peel at Spa Bleu, West Dundee, Illinois

Aveda’s New Dual Exfoliation Treatment isn’t the run-of-the-mill facial. And while it’s relaxing, it’s designed and marketed as more of a treatment. I’ll admit that anything that comes from nature, sans serious chemicals, I’m a bit of a skeptic of its performance. But after experiencing the Dual Exfoliation Treatment facial for myself, I’m a believer.

New Lavacqua Volcanic Water Set to Erupt

Lavacqua, the professional hair care brand that has tapped into the potential of volcanic waters to benefit hair, actively seeks distribution for its leave-in treatment, Lavacqua Volcanic Water Final Rinse.CEO Stellario D’Urso and ...

Mini Hydrating Kit from Truss

Hydration HelpThree-step #CrazyForTruss Mini Hydration Kit from Truss uses three products to provide immediate, reparative results. In seven minutes, Bi-dimensional Shampoo cleanses, Intensive Restore repairs and conditions damage and ...

Academy Tour: Brazilian Blowout Shares Smooth Techniques

Brazilian Blowout Professional Smoothing TreatmentsFormat: A demonstration and presentation in a classroom setting.Awarded:  Certificate of completion that allows them to take the next step, an online class, towards certification.Duration: ...

CURE by Chiara: Personal Struggle Inspires Beautiful Product Trio

After a battle with breast cancer, I.C.O.N.’s Co-Founder/Creative Director and Product Developer Chiara was inspired to create a professional hair care line to help heal and manage all textures of hair; especially strands altered by the ...

Reviving Color with Malibu C

Emily Savage(@emilyhairdesign) shared this ‘after’ photo of her client who came in with colored hair that was dingy and dull.  “You’ll notice in the first picture an orange cast caused by hard water build ...

Bosley Professional Helps Stylists Become Hair Heroes

An interview with Eric McLemore, president of Bosley Professional.

HOW TO: Kenra's New Smoothing System PLUS All the Need to Knows

Kenra Professional has launched Kenra Smooth, a smoothing system that lasts for up to 60 shampoos that is designed to eliminate wave and frizz. Get the steps in this how to!

TEXTURE HOW-TO: Restore & Treat Curly Hair

Transform your client’s curls into a sleek, “naturally straight” look with Olez Professional Inception. This restorative hair system enhanced with apple stem cell technology controls frizz and unruly waves.

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