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COLOR CORRECTION: Box Black to Vibrant Auburn by Diana Lopez

From years of at-home dye to a to-die-for auburn, this color correction caught our eye on Instagram.  Diana Lopez's clear and detailed instructions were a delight to receive  and now, to share."This client had been loyal to ...

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Color Correction: Lovely In Lavender

Diana (@dhairdi), a Wella eucator, master colorist and stylist, created so much dimension in this soft lavender shade."This was a color correction," Diana says. "She had been bleaching her hair for a long time. It was really ...

NYFW with EIMI: New Wella Line Used to Style DKNY Show

NEW EIMI by Wella Professionals introduces four new Wella products, while incorporating other favorites from Wella Professionals, to complete a comprehensive line up of 20 styling products. EIMI was the line of choice during September New York ...

2 How-tos: Perfect Me Smooth Style & Precision Form With Body

Wella’s EIMI styling line lets the hairstylist express their styling skills and each’s client’s individuality by pairing the correct product to each hairstyle.EIMI comes in five lines: smooth, volume, texture, shine and fixing ...

TRANSFORMATION: The Brass-Free Blonde

Gary Yeung (@eclipsesalonsf), a color specialist and owner of Eclipse Salon in San Francisco, CA, prefers to create hair color that looks very natural and dimensional, but realizes that "sometimes a total transformation is necessary." ...

TRANSFORMATION: Dark Virgin To Bright GORGEOUS Blonde

Stephanie Yniguez (@ste_fun_y) of Refuge Salon, Los Angeles, Cal., points out that her Asian client has virgin, below waist-length hair.  Here she shares the details on this full-day service to lift her to this breathtaking blonde:STEP 1: ...

FORMULA: Smokey Purple, Starting Level 5.5

Nicole DeStefano (@nicole_does_beauty) has only been doing hair for a year. She used products from TIGI, Wella, JOICO Intensities and Olaplex, then finished with Moroccanoil,  to achieve this very on-trend "vintage" shade of ...

TRANSFORMATION: Pink Shadows

Alexis Thurston (@alexisbutterflyloft), owner/stylist at Butterfly Loft Salon and Spa and the Ubungalows, Encino, Calfornia, (@butterflyloftsalon) impresses us with SO MANY transformations, but this one, we believe, is particularly beautiful. ...

TRANSFORMATION: Color and Extensions To The Rescue

Yami Tovilla (@HairBy_Yami) of the LA area and San Jacinto, California, is a color and extension specialist. For this transformation she got to put both areas of expertise to work. "This client came to me with over processed hair. I ...

Fixing an At-Home Job Gone Wrong

Nicole DeStefano (@nicole_does_beauty) helped this young male client remove the effects of an at-home job that went, well, bad."Another corrective color today," DeStefano says on her Instagram post. "This is why I strongly suggest ...