Wella Professionals announces the U.S. finalists for the 2014 North American Trend Vision Competition. Learn more here.
The semifinalists for Wella's North American Trend Vision (NATVA) awards have recently been announced. Join us in congratulating the 25 talented stylists in each category who made the cut!
Frequent judge Josh Wood, Wella Professionals Global Creative Director, Color, offers tips for winning a hair competition.
Announcing the winners of 2014's live Wella International Trend Vision Awards in Frankfurt, Germany!
Recognizing both emerging stylists and masterful colorists within the industry, competitors from across the nation were tasked with showcasing their talent and creativity by reinterpreting Wella's Spring/Summer 2014 "Urban Native" trend or the Fall/Winter 2014 "Borderline Beauty" trend.
As part of Wella Professionals globally recognized platform, TrendVision, the company has identified the emerging styles of 2014. See inside for the Spring/Summer looks.
Lenny Golonka created an amazing hair color finish on colleague Sara Guarducci. The Dieci Lifestyle Spa and Salon (Livingston, NJ) artist used Wella to create this powerful color design.
On Nov. 1st, Wella Professionals will present their new 2014 trends during a live runway presentation. At 1pm EST (an hour before the show starts) www.Trendvisionlive.com will become active and available for viewers to log on and watch the live catwalk show.
Wella's TrendVision 2013 caps the year with the Fall/Winter Soloist Collection, six ready-to-wear looks inspired by an individual escape from reality through imagination—an internal, emotional quest for meaning in heritage and possessions resulting in energetic self-expression.
The MODERN editorial team just got back from spending a long weekend with the professional beauty industry in Las Vegas. We were busy covering and participating in Cosmoprof North America, the City of Hope “Spirit of Life” reception, the North American Hairstyling Awards and the Beacon program for future professionals.
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