Your salon work is a barometer of your mastery of the art of hairdressing—not of you.
Patrick McIvor talks about some of his tech secrets that make his life as a hairdresser easier!
Newsletters are not the place to try to blatantly sell anything to your clients. They are meant to inform and engage.
Patrick McIvor says these three things will help you on your journey to financial success.
As a solo salon or spa artist, do you find yourself at a loss for ideas when it comes to promoting your business? If so, here are some tips to help get and keep your marketing on track.
Patrick McIvor says there are three things each one of his successful beauty industry friends has in common that make them successful. See what they are!
Goodwill promotions work like homeopathic medicine—a bit slower, but permanently. Just the kind of loyal clients you want.
"As a former school owner, I feel for the student who asks for a job at our salon without the interviewing, technical or social skills needed for the job. Although I felt badly, I was powerless--until now."
Deciding to stick with a situation, or go for something new, is one of the hardest decisions.
Patrick McIvor talks about what makes certain people successful.
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