lightening

Managing Color Expectations: Lightening and Blonding

Making a brunette blonde can be one of the most damaging processes for a client’s hair. It can also be one of the trickiest.

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HOW-TO: Sunkissed Lightening Look From L'Oréal Professionnel

Give your clients sunkissed summer hair without using lightener. Blond Studio’s SunKissed Lightening Oil by L'Oréal Professionnel gives your client that naturally highlighted blonde glow as if she’s been at the beach all summer!

L'Oréal Professionnel's Sunkissed Lightening Oil

L'Oréal Professionnel's Lightening Oil recreates the sunkissed effect of summer without any bleaching involved. Suitable for all hair types, this is an easy and fast way to give your clients a natural, California beach-y look in 10 minutes.

Live The Blonde Life: Riawna Capri Takes Hilary Duff Icy Blonde With Joico Blonde Life

Celebrity stylist Riawna Capri answers a Q&A and shares her how-to to recreate the icy blonde look she gave Hillary Duff using Joico's Blonde Life line.

Watch: Face-Framing Lunchtime Highlights with Pravana's Blonde Wand

Watch how you can create face-framing highlights with just 15 foils in less than one hour.

HOW-TO: Lighten Hair for Fall Using the Blonde Wand from Pravana

Who says clients should only go dark for fall? Pravana Artistic Regional Trainer Lissette Cruz gives a step-by-step of how to achieve the perfect blonde using Pravana's new Blonde Wand and Pure Light Creme Lightener.

Your Questions About Pravana's Blonde Wand, Answered

Is it damaging? Should I charge clients more? You asked, the experts answered!

Blonde Magic: The Pravana Blonde Wand

Pravana imagined a world where banding was banished, blondes were created in seconds and Vivids transformations occurred in under an hour. And to realize this magical salon kingdom, they now introduce The Blonde Wand and Pure Light Crème Lightener.

The EXPRESS Lightening Service: How to Lighten up to 7 Levels ... in Seconds?

This tool allows colorists to fully process foil highlights in seconds with less damage than a comparable lightener processed at room temperature for 40 minutes. See it in action!

Johnny Ramirez's Advice for Helping Clients Achieve Their Dream Blonde

Lived-in color. Bright platinum. Rooty warm shades. It's summer, which probably means you colorists are hearing these requests a lot during peak-blonde season.To help your bright endeavors, we asked Johnny Ramirez, L’Oréal ...

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