goldwell

Kao's Commitment to Sustainability

Learn how Kao, parent company of Goldwell, KMS, Oribe and Varis, is continuing its focus on environmental sustainability and how salons can take immediate action.

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Announcing the Party Pretty Semifinalists

After receiving countless entries since the launch of our holiday contest Party Pretty, it was extremely difficult to narrow the pool of glamorous waves, glossy finishes and blinged out chignons down to 10.

Color Zoom National Gold Finalists In Training

The three Color Zoom National Gold Finalists have been in training, honing their skills to hopefully "bring home the gold" during Global Zoom to be held in Vienna in late September. Meet them here.

10 Tips to Win Just About Any Beauty Competition

Maggie Mulhern has judged hundreds (perhaps thousands!) of competitions during her career as MODERN's Beauty and Fashion Director. Here she shares her top ten tips on how to win.

Balayage and Babylights for a Low Maintenance Blonde

This client with previous color, thick hair and gray throughout was looking for a low maintenance blonde finish. Get the details for the makeover using balayage, babylights and a tasteful formulation.

Makeover: Box Dyed and Brassy To Bright Blonde

Get the details for this dramatic makeover from boxed dyed and brassy to bright, cool blonde.

Peach and Lavender Color Melt Using Goldwell Pure Pigments

Holly DeCastri creates a pastel peach and lavender color melt using Goldwell's Pure Pigments color additive for max shine and color hold.

Makeover: Gray and Faded To Strawberry Blonde

This client took care of everyone else, letting her hair just "go." Eva Scrivo used a tasteful base color and added some of her signature balayage highlights to bring her hair back to life.

Announcing the Making Waves Winner, Plus Finalist Entries

Our five finalists were sent a Challenge Box with styling products from Milk_shake’s Lifestyling line of stylers. They were tasked with using at least two of the products to create their final best-in-boho submission.

Goldwell Announces Beauty Influencer Chrissy Rasmussen as an Ambassador

Chrissy Rasmussen, a hair color and style influencer, is the owner of Habit Salon in Gilbert, Arizona.