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Amanda Lepore Stars in amika's 'Bust Your Brass' Campaign

The brand released three products with Lepore sharing her blonde maintenance secrets.

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amika Commits to Sustainable, Fair-Trade & Organic Sourcing of Signature Ingredient, Sea Buckthorn

The ultra-nourishing Sea Buckthorn delivers its “superfruit” benefits into all amika products across ten haircare collections.

New Launch: Amika Repair Collection

Help your guests turn back time on hair damage with Amika's new repair products.

 Inclusivity, Diversity and Friendship: amika Launches All Hair Is Welcome Campaign

The campaign is set to underscore these values that propel the brand to be “a friend to hair, hairstylists, to her, him, them and you.”

Join Live repHAIRations Event, Aug. 31, for Full Day of Education on Multi-Cultural Styling

This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.

11 Ways Brands and Decision Makers Can Support Black Hair Stylists

Stylist Naeemah LaFond shares 11 ways how the beauty industry can support black hairdressers.

Amika Team to Be Honored by City of Hope

The amika team will be honored with the City of Hope Spirit of Life Award.

7 MUSTS To Nailing the Braid Game

According to a top braid artist Caidy Brasure (an actual member of The Knot Hall Of Fame!) there are seven things you must do to create the perfect braid. Here she shares the steps and the products and tools needed to nail a fabulous finish.

Curls: First You Learn The Rules, Then You Break The Rules

Everyone knows when styling curly hair you should avoid brushes, texture sprays and frizz, right???

Optimize Styling with The Alpha 360 BLDC Dryer from Amika

The Alpha 360 BLDC Dryer is designed for all hair types with its three temperature settings and two speeds.