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Arrojo’s Undefined American Wave Technique Is All About Customized Texture

Lina Arrojo showcases custom-made curls with American Wave, a professional salon service designed to create soft, natural-looking wave and curl patterns with bounce, body and movement.

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ARROJO Exposé Heads to Philadelphia, April 9

After just wrapping up in LA, the ARROJO Exposé 2017 Tour continues to Philadelphia on April 9th, 2017. Mark your calendars!

Modern Shag Cuts, Rich Color and Textured Styles Trending for Winter 2016

Stylist Jeff Stump of Artkiteks gives winter hair tips for the perfect cut and color, and how to achieve cool-girl texture.

Don't Miss This: ISSE Long Beach 2017

The Long Beach International Salon and Spa Expo (ISSE) is Jan. 28-30, 2017. See what's new at the show this year!

ARROJO Exposé Heads to El Rey LA On Dec. 5

After an exciting east coast tour that took the ARROJO Exposé show to more than a dozen cities, reaching thousands of stylists, Nick Arrojo and his Creative Team are closing 2016 by bringing a new edition of Exposé to stylists on the West Coast.

The American Wave: How-To Get Perfect Beachy Texture

Learn more details about the American Wave, including sectioning and wrap, from Arrojo artist Amber Lastoskie in this video how-to.

MAKEOVER: Grown Out Platinum To Almost Black With A Peek-a-Boo

Get the details for this MAJOR transformation from grown out icy blonde to deep, rich brunette with peek-a-boo plue.

5 Questions for Nick Arrojo

Known for his skill in razor-cutting, his schools and his salons, Nick Arrojo was hosted by Cosmetologists Chicago at the Greenhouse Theater in Lincoln Park on Aug. 8, 2016.Arrojo and his creative team focused on Arrojo's American Wave, a ...

Goldwell, KMS California and Arrojo Host HAIR PLAY In NYC

THE EVENT: HAIR PLAY, an evening of education and inspiration from teams from Goldwell, KMS California and Arrojo.DETAILS: It was quite the night at the Gotham in NYC as dozens of artists and models took to the stage to teach the latest in cut, ...

Modern Reports: America's Beauty Show 2016

THE EVENT: America’s Beauty Show 2016 at McCormick Place in Chicago, March 12-14. THE DETAILS: More than 70,000 salon pros and owners, students, educators, product manufacturers and more attended this year’s show. The exhibit ...