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Genbook Helps Stylists Maintain Focus and Elevate Experience

Entrepreneurs need to find solutions to streamline their businesses so they can attend to their clients and their craft.

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5 Steps To Growing Your Bridal Biz

Learn the 5 steps to growing your bridal business - by an artist who does hundreds of weddings a year and earns lots of money making dreams come true.

7 Musts for the Perfect Updo

Are you following these need-to-know tips?

Do You Specialize In Weddings? Here Are the Best Places to Marry in the US

Are you in a market known for being wedding-friendly?

Styling How-To: Topsy Tail Pull-Through Braid with Waves

Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.

7 MUSTS To Nailing the Braid Game

According to a top braid artist Caidy Brasure (an actual member of The Knot Hall Of Fame!) there are seven things you must do to create the perfect braid. Here she shares the steps and the products and tools needed to nail a fabulous finish.

Styling Demo: Pastel Braided Updo

In this video tutorial, artist Krystle Waivio demos how she uses Moroccanoil's Color-Depositing masks to add depth to a stunning braided updo.

Bridal Hair How-To: Fishtail Crown Updo

Nashville bridal stylist Trae Howard shares her step-by-step process to creating this fairy-tale look.

Updo How-To: Twisted Tresses

Artist Haley Garber frequently reaches for the Alterna’s hero products when prepping for updos.

New Year's Eve Glam: Announcing the Party Pretty Winner

Find out who won the 2019 Party Pretty holiday styling contest, plus get inspired by the other finalists' last entries using HairUWear Pro clip-in extensions.