The move strengthens Henkel's professional hair care portfolio with category-leader in fast-growing curly hair segment and adds complementary product range with strong innovation capabilities.
The drugstore vs. professional product conversation isn’t always so cut and dry. When topics emerge like price, convenience, ingredients and diversion, it’s important you’re prepared to tackle the talking points.
Beauty By Imagination will officially launch its new corporate branding in October 2019.
Although more than 60 percent of the population has curly, coily or wavy hair, only a fraction of stylists are trained to work with texture. There is only one curl-trainedstylist for every 32,000 curly people, according to DevaCurl, which has trained thousands of stylists at its Academy.
The curl refresher is designed to moisturize, help soothe the scalp and fight odor for 24 hours.
The thermal-activated formula, infused with acanthus extract and evening primrose oil, enhances shine, adds softness and prevents frizz.
