helen of troy

Minority Education, LGBTQ+ Youth Get a Boost from the Beauty Industry

Helen of Troy partners with PBA to help minority students pay for cosmetology education and makes a donation to support The Trevor Project.

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Helen of Troy to Acquire Drybar Prestige Hair Care Products

As part of the transaction, Helen of Troy will grant a worldwide license to Drybar Holdings LLC, the owner and long-time operator of Drybar blowout salons, to use the Drybar trademark in their continued operation of Drybar salons.

Hot Tools Releases Black Gold Line

Hot Tools just introduced their new Black Gold Collection.

Hot Tools' CurlBar Set

Hot Tools' CurlBar Set is a new curling iron system that combines a unique ergonomic design with the versatility of four interchangeable barrels.

Weighing in at Only 10 oz...Hot Tools' Tourmaline Tools SuperLite Dryer

Hot Tools introduces its powerful new Tourmaline Tools SuperLite dryer. Weighing in at only 10 ounces, this 1875-Watt hair dryer still maintains an impressive supercharged tourmaline airflow for strong performance.

A Whole New Angle on Curls - Staying Ergonomically-Friendly with CurlBar

Can you imagine going an entire day of styling without shoulder, elbow or wrist strain? The CurlBar by Hot Tools is designed just for that! Its ergonomic "L-shaped" structure helps you achieve long-lasting curls in seconds without the stress on your joints.

The CurlBar by Hot Tools Named by People Style as a Fave Beauty Launch of 2017

In their list of brands they are living for in 2017, People Style names CurlBar,  the only hair appliance to earn that distinction.

5 Ways to Extend the Life of Your Flat Iron

Your styling tools are pricey investments - why not protect them? Learn how to properly remove residue, store or upkeep your flat iron on a daily basis.

Technology in the Salon Industry with Terri Taricco

How technological and industry trends will shape the way salons do business in the future.

Cool Vintage Tools: Flatirons, Brushes, Hair Dryers and More

CosmoProf tool brands J&D, Helen of Troy, BabylissPRO, Paul Mitchell and Oster package hottest tools for the retro Vintage Vibe, Modern Style program.

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