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How-To: Demi Lovato's National Anthem Waves

Stylist Paul Norton was the man responsible for Demi Lovato's gorgeous, cascading waves as she sang the National Anthem at Super Bowl LIV in Miami. Here, he breaks down how he created the look, using IGK products.

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Weft-Brained: Here’s What You Need to Know About Hand-Tied and Machine Weft Hair Extensions

Everything you need to know about both hand-tied extensions and machine weft extensions--and what kind of client should have tape-ins or sew-ins.

Mermaid Hair for Hilary Duff by Nine Zero One

Who doesn't want to be a magical creature? Hilary asked for mermaid hair and Riawna Capri obliged.

Elegant Bridal Updo: A Wedding How-To

With wedding season and prom right around the corner, brush up on your updo skills! Learn the steps to create this elegant, breathtaking bridal updo.

Glam Seamless to Join the Beauty Industry Group Family of Brands

Beauty Industry Group (BIG) announced today that they have purchased Glam Seamless, a leading hair extensions and beauty brand based out of Hoboken, NJ.

Ravishing Red Makeover: Redken Formula, Bellami Hair Pro Extensions

It's not just the color, it's not just the length and volume--it's the total transformation that has people stopping, mid-scroll.

NYFW: Paul Anthony for Matrix at Sherri Hill F/W 2019

Matrix had the pleasure of supporting Matrix Brand Ambassador Paul Anthony, as he led a team of Matrix artists for the Fall/Winter 2019 Sherri Hill show at New York Fashion week.

Guys’ Hair Is Getting Longer. Here’s How to Work the Trend.

If you want to know what’s happening with men’s hair, check with the men’s grooming pros at American Crew. They always have their fingers on the pulse of trends for guys. So when they say the latest trend is longer lengths in men’s haircutting—believe it.

NYFW: Natural Defined Curls with Movement at Escada’s SS '19 Show

Redken Global Creative Director Guido Palau capitalized on a light take on the '80s at Escada’s SS '19 Show.

For the Love of Lob: 20 Long-Bob Hairstyles to Inspire You

Long live the lob! We've put together a list of some of our favorite lobs from Instagram to inspire you.