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pastel hair color

Color Formula: In Love with Lilac

This hair color looks so fresh for spring. Get the formula and see how it fades to a perfect vintage violet, two weeks later..

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HOW TO: Soft & Wearable Vivids

While some clients opt for bright neons, there are many who prefer approachable pastel blends. Get the formula for these soft and wearable vivid transformations.

Goldwell Announces Their Color of the Year: Lilac Aura

A hair color trend that, Goldwell says, echoes the past while proclaiming the future.

Strawberries and Cream Balayage

Got a sweet tooth? This mannequin makes us long for some pastel perfection in our life.

LOVELY MAKEOVER To Cotton Candy Shag

This new client was up for a big change from grown out blonde to cotton candy shag.

From Virgin Dark Brown to Rosy Goodness

Along the way, the colorist ran into some 'at-home' color that wasn't quite so temporary. See how she met this challenge and learn her formulas and process.

MAKEOVER: From Classic Blonde To Tasteful Pastel Pink

This client, used to a natural look with classic blonde highlights or balayage, decided to try something fun. Get the details for her new pastel pink finish by George Johnson.

Make Way for the Ice Queen

Ice is nice. Two formulas for super cool tones.

Easy Peasy to Pastel Pink

Get the two-step how-to for this blonde to pale pink finish using the new Biolage plant based color.

8 Ways to Prevent Hair Color Fade

When it comes to vibrant hair color that goes the distance, oxidative dyes won’t fade off tone like direct dyes can, adding a final gloss can help seal in color, and brands with double-dye loads are ideal for vibrant reds with longevity.