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Color Formulas: How to Achieve Pantone’s Viva Magenta

Are you and your clients loving Viva Magenta? See how these brands' artists recreate the color beautifully on hair.

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Color Formulas: 4 Autumnal Reds and Pinks to Get Excited About

Are you and your clients starting to gather ideas for stylish fall hair colors? Check out these four reds and pinks to get your gears turning.

On Fire with Festival Hair: Coachella Made this Stylist’s Dreams Come True

The Coachella Valley Music and Arts Festival was a dream destination for hairstylist @hairwithlinda. She brought her special brand of styling to the desert, designing some space bun, braid and extension magic.

Goldwell Announces its 2022 Color of the Year

Bubblegum, the retro-futuristic pink shade, walks the line between vibrant and pastel.

Is Pink the New White Blonde?

A Eufora formula for the prettiest pink PLUS suggestions for matching client skin tone.

Looking For A BIG Change

"I had the pleasure of meeting this client for the first time after she was inspired by a similar look I did on another client," says Ashlie Marmo (@ashytones). "It has been quite a few years that anything had been done to her hair so she was looking for a BIG change."

How-To: Pink and Orange Color Split

In this video tutorial, vibrant specialist Hailey Mahone demos how she created this perfectly paired duo using Goldwell's Elumen Play color collection.

LOVELY MAKEOVER To Cotton Candy Shag

This new client was up for a big change from grown out blonde to cotton candy shag.

MAKEOVER: From Blonde To Pink (Consultation Is Key)

This guest initially came in wanting a consultation as she was interested in pastel hair, but unsure of exactly what she wanted. After a deep conversation, both client and colorist agreed on a gorgeous pink.

From Virgin Dark Brown to Rosy Goodness

Along the way, the colorist ran into some 'at-home' color that wasn't quite so temporary. See how she met this challenge and learn her formulas and process.

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