Serious Business Reinvents for 2021

A premiere conference for salon onwers and managers pivots to a virtual platform for a one-of-a-kind experience and memorable keynote speaker.
A premiere conference for salon onwers and managers pivots to a virtual platform for a one-of-a-kind experience and memorable keynote speaker.
A carefully curated list of inspirational speakers at Serious Business 2019 help the 1,500 salon owners, managers and beauty professionals clear their pathways to evolved thinking.
With a fun video contest and a certificate ceremony, more than 400 people celebrate the Salon Today 200 at a special reception held at the close of Serious Business.
With a dynamic lineup of mainstage speakers and a compelling selection of breakout sessions, Serious Business 2018 helps nearly 1,900 salon owners, managers and stylist establish their center and make their next business move.
At a special recognition party following Serious Business in New Orleans, the Salon Today 200 celebrates its 20th anniversary, honors salons who've been named to the competition 10 years or more and recognizes the 2017 honorees.
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