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The Selfie Factor: Aesthetic Services See Significant Increase

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

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2020 Nail Trend: Milky Manicure

The trend, which features a semi-opaque white, has continued to gain popularity throughout the end of 2019.

Trending: The Mullet is On the Move

This 1980s hair cut trend has been re-emerging in a multitude of hybrid 'disconnected/connected' shapes. Check out this slideshow of must-have mullets, and get style tips from a mullet master.

Toasted Coconut: How One Instagram Post Changed an Artist's Life

In September of 2018, Kayluh Stewart shared a photo of her work that would change her life as a colorist. One year later, MODERN catches up with Stewart.

The COTY Professional Beauty Envision Awards Recognizes Innovative Beauty Professionals

The inaugural event presented by TrendVision had 27 hairstylists and nail artists professionals competing across eight beauty categories challenged with the theme "Kaleidoscope" to pay homage to the evolving beauty industry.

How to Cut Curtain Bangs

Obsessed with the curtain bangs look? Yeah, so are we. Here, we showcase how one stylist is creating the trendy fringe effect at her salon in Amsterdam.

3 Muted Metallics to Try Right Now

Paul Mitchell the Color is on-trend with the launch of three new luminous muted metallic shades in its Demi collection—Lavender, Silver and Rose Gold. Pastel hair color is the way to go this spring!

Hair Color: Lavender Steel

This muted metallic hair color lets guests play with fun color. Add muted metallics into their current color to give them diffused, peeks of color. It’s also a great add-on to a color service and it keeps them coming back, because they feel heard.

The Next Big Trends in Bridal Styling Hail from Russia

The days of simple bridal styles could soon be a thing of the past, and we have Russia to thank.

AirTouch Technique: What it is, How it’s Done, and Why Your Clients Will be Saying Bye-Bye to Traditional Balayage

Learn all about the Russian highlighting and coloring technique created by Vladimir Sarbashev, it's a technique that's booming down salon doors in Eastern Europe and is moments away from being the biggest trend in American lightening and coloring since ombre and balayage.