On Demand

Social Media: Beyond the Basics

Watch On Demand

We know that using social media to market your business isn’t new—but the ways to use social media keep changing. In our Beyond the Basics webinar, powered by MY SALON Suite and Goldwell, we’re going to stay up to date on the trends, and talk about posting strategies, current recommended practices, platform-specific content, and so much more. If you struggle with what to share or just feel generally overwhelmed, this is for you.

In this exclusive event designed for beauty pros, we're teaming up with top industry experts on all things social, Sydney Lopez (@sydneyannlopezhair) and Adele Nuzzolese (@adelencolorist) to bring you insights that will transform the way you approach social media marketing. From crafting compelling content to building engagement, we've got you covered.

Here's what you can expect:

  • Defining Your Value on Social: Stand out from the crowd and showcase what makes your brand unique.
  • Profile Audit: Fine-tune your online presence to make a lasting impression on your audience.
  • Building Engagement: Learn the secrets to creating meaningful connections with your followers.
  • Cutting-Edge Posting Strategies: Stay ahead of the curve with the latest techniques for maximum impact.
  • Content Creation Tools and Apps: Discover the must-have resources that will streamline your workflow.
  • Social Stress:  Let’s talk a bit about feeling a little stressed around social media, in general.

Whether you're struggling to find your voice or feeling overwhelmed by the ever-changing landscape of social media, this webinar is your opportunity to gain clarity and confidence in your online strategy.
Don't miss out on this invaluable opportunity to elevate your social media presence and grow your beauty business! Reserve your spot now and let's pave the way to success together!


Meet the Presenters
Sydney Ann Lopez
Sydney Ann Lopez
Creative Director
Rainbow Hair Dreams
Adele Nuzzolese
Adele Nuzzolese
Lived-in Color Specialist
Anne Moratto
Anne Moratto
MODERATOR: Director of Content Strategy
Modern Salon and Nails



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