colorpHlex participated in Salon International, England’s largest hair show, earlier this month.
“Based on the overall excitement we saw during the show, the bond building category is definitely here to stay and colorpHlex is one of the world leaders in this growing category,” owner Kevin Wachs says.
colorpHlex, a bond builder,helps protect and strengthen hair during the color and bleach process with ColorStrong™ Complex, a naturally derived vegetable protein molecule that helps reduce damage and breakage. colorpHlex has seen steady growth, with more than 46 countries taking the line since its March launch.
Jennifer Hosterman, one of the brand’s core educators, worked the stage demonstrating how to use it and showed off the results to interested hairdressers who stopped by for a look.
"It was awesome to see how many different countries already knew about colorpHlex and bond builders in general," Hosterman says. "Everyone was amazed at how easy and fast colorpHlex was to work with. They were very interested in the stand-alone treatment and liked how fast they saw results.”
For more information, please visit colorphlex.com.