We're having so much fun looking at the entries for Pravana’s 2016 Best of Balayage Awards, where colorists enter their proudest Pure Light balayage techniques on Instagram for a shot at being named Pravana’s Best Balayage Artist of 2016. LEARN MORE HERE
This entry by @mtlewisstylist caught our eye because she entered the contest PERFECTLY! Not only did she upload four photos (one to show the before pic, one to show the processing pic, and two "after" pics), but she also tagged @pravana in the post, used #bestofbalayage, included the full step by step breakdown of the formula and application technique, and is following the judges' pages: @pravana, @modernsalon, @thebusinessofbalayage.
To create the sunkissed golden glow on her now-bronde model, @mtlewisstylist used Pravana Pure Enlightenment Clay lightener with a high-volume developer. Then, she wrapped the lightened sections, and processed under heat for 15 minutes, and at room temperature for another 15 minutes for a total processing time of 30 minutes. Hair was then toned with Pravana's Color Lush 8nb for 15 minutes.
THE DEETS: The contest is running August 15 through September 15, 2016. One talented colorist will receive an entire year’s supply of Pravana’s blonding product worth more than $10,000—plus majorrrrr features on @modernsalon’s social pages, modernsalon.com AND editorial in MODERN SALON magazine!
THE JUDGES: Pravana’s Artistic Color Director Vadre Grigsby; MODERN SALON’s Editor in Chief Alison Alhamed; and The Business of Balayage co-founders Lindsay Ryffel and Amber O’Hara
First Place: 2016 Pravana Best of Balayage salon trophy; an entire year’s supply of Pravana’s blonding product worth more than $10,000 (!!!); a ticket to The Business of Balayage academy; an exclusive editorial interview with MODERN SALON plus majorrrrr features on @modernsalon’s social pages, modernsalon.com AND editorial in MODERN SALON magazine; social features by Pravana, MODERN SALON and The Business of Balayage;
Second Place: Pravana Blonding Bundle worth $1,000; social feature by Pravana
Third Place: Pravana Blonding Bundle worth $500; social feature by Pravana
HOW TO PLAY: Here’s the details, make sure to pay CLOSE attention for the shot at winning! Because balayage results are allllll about the technique, we want to see your process along the way. So you’re going to post FOUR separate images on Instagram so we can follow your journey.
1st pic: Before Lightener Application
2nd pic: Lightener Processing
3rd pic: After Balayage Technique
4th pic: After Balayage Technique
THE CAPTION: Tag @pravana and hashtag #bestofbalayage on all posted images. In your caption, include the FULL technique, include ALL Pravana products used.